SWOT Analysis – Competitive Landscape
🧭 How to Use This Template
This template helps you assess your product or business in a structured, strategic way by identifying:
Strengths — Internal advantages you can leverage
Weaknesses — Internal gaps or limitations to address
Opportunities — External trends or changes you can benefit from
Threats — External risks or challenges to prepare for
🪜 Step-by-Step Guide:
List Key Factors Start by filling in each row with a relevant factor. Keep each point focused and specific.
Categorize It Assign it to one of the four SWOT categories (Strength / Weakness / Opportunity / Threat).
Describe the Context Use the “Description” column to briefly explain the item. What’s happening and why does it matter?
Score the Impact Assign an Impact score (1–5) based on how much this factor affects your business.
Set a Priority Use the Priority column to decide how urgently this factor needs action.
Assign Ownership Tag the person or team responsible for addressing or monitoring it.
Add Data or Links Add any relevant documents, dashboards, or evidence to support your evaluation.
Review Regularly Revisit this document quarterly or before major launches to keep your SWOT view current and actionable.
Table Board
Name
Category
Description
Impact (1–5)
Priority
Owner
Supporting Data / Link
Notes
Strong brand loyalty Strength 🔥 High NPS and repeat usage from core users 5 ❤️🔥 High Marketing Survey report Focus retention strategy here
Growing AI interest Opportunities ✨ Market shifting toward generative AI capabilities 4 🟡 Medium Product Trend data Explore GPT-style features
High CAC Weakness ⚠️ Paid acquisition channels are increasingly expensive 3 🟡 Medium Growth Ad Spend Report A/B test alternative channels
Aggressive new entrants Threats ‼️ Competitor pricing 30% lower with feature parity 5 🔴 Critical Strategy Competitor Matrix Consider bundling or loyalty incentive
Limited localization Weakness ⚠️ Product currently only supports English 4 🟡 Medium Product APAC expansion may require translation
Strong product ecosystem Strength 🔥 Seamless integrations with Figma, xx, xx 5 🟢 Low Product Integration Map Messaging should highlight this more
Upcoming funding round Opportunities ✨ Series B closing soon; expands budget and roadmap capacity 4 🟡 Medium Leadership Investor Deck Opportunity to staff up GTM team
Legal/policy risk in EU Threats ‼️ AI regulation may restrict feature access 3 🟡 Medium Legal / Policy EU Compliance Tracker Plan alternative UX for EU market
