Competitive SWOT Analysis
Use this template to evaluate a competitor’s strengths, weaknesses, opportunities, and threats from a strategic lens. Ideal for product positioning, GTM strategy, or stakeholder updates.
🟩 Strengths
What are this competitor’s core advantages compared to us or others?
Strong brand recognition in [market/segment]
Established user base with high retention
Competitive pricing or freemium model
Seamless UX or standout product features
Robust integration with [ecosystem/tools]
Backing from [VC, large partners, etc.]
🟥 Weaknesses
Where do they fall short or fail to deliver value?
Limited AI capability or slow adoption of new tech
Lack of differentiation in crowded market
Poor mobile experience or outdated UI
Low customer support satisfaction
Weak documentation or onboarding
High churn rate in certain segments
🟦 Opportunities
Where could they grow, pivot, or dominate next?
Expansion into [new region or vertical]
Monetizing existing user base with premium tiers
Leveraging AI/ML for [specific use case]
Launching ecosystem tools or developer platform
Strategic acquisitions or partnerships
🟨 Threats
What external risks might affect their growth or survival?
Increasing competition from [emerging player or giant]
Market consolidation or regulatory shifts
Customer fatigue from similar tools
Rising acquisition costs or marketing inefficiency
Platform dependency
✍️ Notes & Implications
Based on this SWOT, how should we react or reposition our product?
