Employee Value Proposition
1. EVP Summary Statement (One-liner)
A concise, compelling sentence that defines why someone should join and stay with your company.
Example:“At [Company Name], we empower you to do the best work of your life—with purpose, autonomy, and the support of a world-class team.”
2. Core EVP Pillars (3–5 key themes)
Break down the EVP into distinct pillars that represent the full employee experience.
Pillar
Description
Example Promises
Purpose & Impact
Why your work matters and the change you're helping drive
“Make a real difference in [industry/mission]”
Growth & Learning
How the company supports development and career progression
“Clear career paths, dedicated L&D budget, mentorship from industry leaders”
Culture & Belonging
The team, values, and environment
“Inclusive, collaborative, no-BS culture where everyone’s voice matters”
Compensation & Perks
What employees get in return (salary, equity, benefits, flexibility)
“Competitive pay, generous PTO, hybrid work, wellness budget”
Leadership & Vision
Clarity, trust, and inspiration from the top
“Transparent leadership with a bold but grounded long-term vision”
💡 You can rename pillars to match your company tone (e.g., "We Grow," "We Care," "We Win Together").
3. Target Audience Segmentation
EVP isn’t one-size-fits-all. If needed, define how the message flexes across roles.
Audience
What They Value Most
EVP Angle
Engineers
Autonomy, tech excellence
“Work with top-tier tools and talent to solve real-world problems”
Salespeople
Upside, fast-moving culture
“Own your growth, win big with a product people love”
Designers
Creativity, impact, team synergy
“Design products used by millions—with freedom and clarity”
4. Proof Points & Supporting Evidence
Turn EVP promises into trust signals. Show, don’t just tell.
Glassdoor ratings & testimonials
Employee stories (videos, interviews, blog posts)
Awards (e.g., “Great Place to Work”)
DEI initiatives, stats
Internal mobility or promotion rate
L&D budget per employee
Benefits summary or unique perks
5. Tone & Style Guidelines
Define the voice of your EVP (especially useful for recruiting content writers).
Friendly but not fake
Transparent, no overpromises
Aspirational + grounded in reality
Inclusive language
Active voice
