Ideal Customer Profil
1. Basic Information
Field
Example Content
ICP Name/Segment
Enterprise SaaS – North America
Version/Date
v1.0 / 2025-07-28
2. Company Attributes
Attribute
Example Content
Industry/Vertical
FinTech, Healthcare
Company Size
200–1000 employees / $50M+ ARR
Geography
North America, Europe
Business Model
B2B SaaS
3. Decision-Maker Persona
Role/Title
Responsibilities/KPIs
Key Pain Points
Goals/Priorities
CTO
System upgrades, security, compliance
Legacy systems, integration issues
Reduce costs, improve scalability
Head of Product
Product roadmap, retention
Data silos, lack of automation
Improve UX, shorten release cycles
4. Buying Triggers
Trigger Events
Current Tech Stack
Budget Range
Buying Process
Company expansion, funding rounds
Salesforce, HubSpot
$50K–$200K
CTO → Procurement → CEO
5. Value Proposition Alignment
Value Drivers
Typical Use Cases
Expected ROI
Cost reduction
Automated documentation, AI support
Save 20% labor cost annually
Efficiency boost
Automated RFP responses, smart summaries
15% improvement in team productivity per quarter
6. Ideal Customer Fit
Must-Have Traits
Poor Fit Indicators
Mid-large teams
No technical team or budget
SaaS adoption readiness
No cloud infrastructure
7. Engagement Strategy
Best Channels
Messaging Themes
LinkedIn, industry events
Scalability, security, compliance
Email campaigns
Cost optimization, efficiency gains
8. Example ICP Accounts
Table
Company Name
Industry
Size
Fit Score
Acme FinTech Inc. FinTech 500+ employees ★★★★☆
Alpha AI Corp AI SaaS 800+ employees ★★★★★
