Competitive Positioning & Differentiation
🧭 1. Industry Snapshot & Unmet Need
What’s broken in the current market?Briefly describe the state of your industry and identify a persistent problem that existing solutions fail to address.
Example:"Despite a saturated market of project management tools, teams still struggle with fragmented communication and lack of context across tools."
💥 2. The Gap We're Solving
Where others fall short — and how we fill the gapPinpoint one or two overlooked pain points that competitors consistently miss, and explain how your product solves them better.
Example:"Most tools silo documentation and decision history. We bridge real-time work with long-term knowledge, ensuring context stays visible."
⚖️ 3. Why Switch?
Make the case for moving from the status quo to your product
Switching From
What They’re Tired Of
What We Offer Instead
Competitor A
Over-complicated UI, steep learning curve
Simple, intuitive workflows anyone can use
Competitor B
Missing real-time collaboration
Built-in live collaboration + async options
Competitor C
Limited integrations, vendor lock-in
Open ecosystem with flexible APIs
🧠 4. Why Us — Not Just Another Tool
Position your unique value clearly and concisely.
✅ What Sets Us Apart
[Highlight unique capability or architectural difference]
[Optional: Add a visual hook, metaphor, or analogy]
🔍 What We Solve That Others Miss
[Name overlooked user pain point] → [Your solution to it]
[Name a broken assumption in your category] → [How you challenge it]
🧩 5. Competitive Feature Matrix
Key Capabilities
✅ Us
❌ Competitor 1
Competitor 2
Competitor 3
Competitor 4
Feature 1
✅
❌
✅
❌
❌
Feature 2
✅
✅
❌
✅
✅
Feature 3
✅
✅
✅
❌
✅
Feature 4
✅
❌
✅
✅
❌
Pro Tip: Use checkmarks sparingly—don’t try to “win” every row. Instead, anchor around what actually matters to your ICP.
