Social Media Posting Checklist
📊 Post-Launch Notes & Metrics
Metric
Value
Likes
Comments
Shares
Link Clicks
Engagement Rate
Top Comment
Lessons Learned
Table
Task
Status
Notes
Copy is clear, concise, on-brand {"text":""}
Hook/lead-in grabs attention {"text":""}
Hashtags are relevant + checked {"text":""}
Mentions/handles are correct {"text":""}
Links (if any) are tracked + working {"text":""}
CTA is included and aligned with goal {"text":""}
Emojis (if used) are consistent {"text":""}
Visuals (image/video/GIF) approved {"text":""}
Captions match visual tone {"text":""}
Format fits each platform’s specs {"text":""}
Table
QA Item
Checked?
Reviewed By
Date
Grammar + Spellcheck 1753747200000
Brand Voice Alignment 1753747200000
Design matches platform aesthetics 1753747200000
CTA placement + urgency check 1753747200000
Link test on mobile + desktop 1753747200000
Board Table
Asset Type
File Name or Link
Status
Notes
Image (Static) 🎊 Yes IG post
Video (Short) 🎊 Yes 15s teaser
Story Slides 💨 No CTA swipe-up
Alt Text 💨 No Accessibility
Cover Thumbnail 🎊 Yes For LinkedIn
Table
Platform
Custom Caption
Link Tracking
Format Notes
Scheduled?
Instagram ✅ Yes ⬜ N/A Carousel, square image
LinkedIn ✅ Yes ✅ UTM Added Static post + link in text
TikTok ✅ Yes ⬜ N/A 15s, sound-optimized
Twitter/X ✅ Yes ✅ Shortlink 280 characters, 1 image
