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Use this template to compare your product against competitors, clarify your core differentiators, and prepare your team with objection handling strategies. 🧩 Competitor Overview Field Details Name [Competitor Name] Website Short Summary e.g., A general-purpose smartwatch offering basic fitness tracking, notifications, and app integration. Positioned for mainstream consumers. Target Customers e.g., Fitness enthusiasts, tech-savvy users, enterprise wellness buyers, health-conscious seniors Key Use Cases 🔄 Competitor Comparison Area / Feature Competitor Strength or Gap Why It Matters How Product X Stands Out Health & Fitness Tracking ✅ Basic heart rate, sleep, step tracking ⚠️ Lacks actionable insights or long-term trends 🎯 AI-driven health guidance with proactive behavior suggestions …… …… …… …… 🧭 Strategic Discovery Questions Leverage these targeted questions during customer conversations to identify pain points and showcase your solution's value. Ask this To learn this What challenges led you to explore new solutions? Identify specific pain points and limitations with current solution What are your must-have features or capabilities? Align solution positioning with customer priorities Who are the key stakeholders in this decision? Map decision-making process and influence network 🛡️ Objection Management Objection 1: “My current watch does everything I need.” Why: Comfort with status quo, unaware of limitations Response Strategy: Surface limitations they’ve normalized (charging, compatibility) Emphasize what’s unlocked with smarter features Talking Points: “You’re probably making it work — but what if it could work for you?”“Many users switched after realizing how much time they lost managing workarounds.” Objection 2: “I don’t want to charge another device every day.” Why: Past frustration, charging fatigue Response Strategy: Lead with battery differentiator Reassure ease of maintenance Talking Points: “Our watch lasts nearly a week. You can actually forget where your charger is.”“It powers down what you’re not using and prioritizes what matters.” Objection 3: “[Customer quote or concern]” Why: Response Strategy: Talking Points: