Social Media Account Audit Checklist
📌 Account Basics
🎯 Brand Consistency
📈 Content Performance
🧑🤝🧑 Audience Analysis
🗓 Content Calendar & Process
🛡 Account Health & Risks
🔍 Competitive Benchmarking
Table
Item
Status
Notes
No policy violations / strikes ✅ {"text":""}
Copyright usage reviewed ✅ {"text":""}
Two-factor authentication enabled ✅ {"text":""}
Admin roles & access reviewed ❌ {"text":""}
Table
Item
Status
Notes
Editorial calendar exists and is up-to-date ✅ {"text":""}
Content themes aligned with business goals ✅ {"text":""}
Campaigns tracked and documented ❌ {"text":""}
Approvals & review process documented ✅ {"text":""}
Table
Item
Status
Notes
Profile name and username are consistent across platforms ✅ {"text":""}
Bio is clear, up-to-date, and includes keywords ❌ {"text":""}
Profile image / logo is on-brand and high quality ✅ {"text":""}
Contact info and links are correct ✅ {"text":""}
Cover photo / header images are aligned with branding ❌ {"text":""}
Verified status (where applicable) ✅ {"text":""}
Table
Item
Status
Notes
Key competitors identified ✅ {"text":""}
Competitor strengths/weaknesses reviewed ✅ {"text":""}
Industry trends monitored ❌ {"text":""}
Table
Item
Status
Notes
Audience demographics reviewed ✅ {"text":""}
Audience growth trend analyzed ✅ {"text":""}
Follower quality (bot, inactive, engaged) checked ❌ {"text":""}
Top audience locations identified ✅ {"text":""}
Table
Item
Status
Notes
Top-performing content types identified ✅ {"text":""}
Consistent posting frequency ✅ {"text":""}
Engagement metrics reviewed (likes, shares, comments, saves) ✅ {"text":""}
Video vs. static content performance reviewed ❌ {"text":""}
Story / Reels / Shorts usage analyzed ✅ {"text":""}
Link click-through rates tracked ✅ {"text":""}
Table
Item
Status
Notes
Tone of voice is consistent ✅ {"text":""}
Visual style (color, fonts, templates) is consistent ✅ {"text":""}
Hashtag strategy is clear and consistent ❌ {"text":""}
Brand guidelines applied properly across posts ✅ {"text":""}
