Design Brief Template
🧭 Overview
Project Name: [Insert project or feature name]
Team: [Insert team name]
Owner: @name
Date: [MM/DD/YYYY]
🎯 Objective
Briefly explain what this design is meant to achieve.
What problem is being solved? Who is it for?
What does success look like?
Example:Design a new onboarding flow that helps users complete setup in <5 minutes and increases Day-1 retention by 15%.
👤 Target Audience
Describe the primary user segment this design targets. Include user personas, roles, behaviors, or relevant traits.
🔍 Context
Provide background on this initiative. Link to any relevant strategy docs, research, or previous attempts.
Why now?
What constraints or business context should we keep in mind?
✅ Success Metrics
What will define a successful design?
Metric
Target
Notes
Day-1 Retention
+15%
Compared to previous funnel
Setup Completion
90%+
Within first 5 mins
💡 Key Requirements
🚫 Constraints
List known limitations, such as:
Technical constraints
Timeline restrictions
Brand or legal guidelines
🧪 Research Insights
Summarize top findings relevant to this design:
Pain points
Quotes
Behavioral patterns
(Optional) link usability tests or interviews.
✍️ Deliverables
What do we need from design?
Lo-fi wireframes
Hi-fi mockups
Interaction flows
Component variants
Figma file, handoff-ready
🖼️ Design Inspiration (Figma Embed)
Use the following to embed live examples or references from Figma. Replace the URLs with your actual design file links.
https://www.figma.com/embed?embed_host=notion&url=https://www.figma.com/file/EXAMPLE-ID/Wrong-Examples
📆 Timeline & Milestones
Table
Priority
Requirement
Notes
Must-have Mobile responsive First touchpoint is often on mobile
Must-have Multi-language support APAC rollout in Q4
Nice-to-have Light/dark mode Optional
Timeline Table
Phase
Date
Owner
Notes
Kickoff 1755043200000 PM {"text":""}
Lo-fi review 1755216000000 Design {"text":""}
Hi-fi signoff 1755734400000 Design, PM {"text":""}
Handoff to dev 1756684800000 Design {"text":""}
