Once your SKO is underway, keep engagement high by providing plenty of opportunities for attendees to interact. Here are some ideas:
- Play into the competitive nature of your sales teams with a friendly game.
- Set up happy hour sessions for networking and connection.
- Host on-site watch parties.
- Provide different options for developing product knowledge and skill sets so your salespeople can leave with something they didn’t have before.
- Involve your customers in your sessions to give sales teams insight into what their prospects think and feel about them.
Not only did we host 11 watch parties in cities around the globe, but we also gave our Growth Summit an additional layer of competitive fun (thanks to our incredible Zoom Events specialists), with a Shark Tank-inspired game show that allowed team members to pitch their sales ideas to the Zoom “sharks.” Complete with 3D model designs akin to Zoom’s immersive backgrounds, the innovative episode was filmed in a green screen studio and broadcast live during a breakout session. Employees not competing with one another stayed actively engaged by following along with Zoom Team Chat conversations broadcast directly into the real-time content feed.
(Check out our behind-the-scenes video to see how we created the Shark Tank session)
While it was certainly exciting, you don’t have to host a Shark Tank to have an engaging experience. More than anything, attendees crave interaction, so if your in-person team members can ask live questions or chat with one another, give your virtual viewers the same opportunity.
Zoom Events offers an Events Lobby space for attendees to connect and network, while each session also has a chat component for conversation and engagement. Hosts and other designated people can monitor the chat and answer questions from your sales team.