Streamline your social media strategy with this comprehensive Social Media Brief template for efficient content planning and execution.
A comprehensive framework for planning and executing social media posts that drive results. This template helps you clarify your objectives, refine your messaging, and align your content with strategic goals before publishing.
• Structured objective setting with multiple goal options
• Dedicated sections for key messaging and audience targeting
• Space for draft copy, including primary caption and hashtag recommendations
• Visual direction planning with multiple format options
• Scheduling, KPI tracking, and approval workflow integration
• Creates consistency across your social media content
• Ensures posts align with broader marketing objectives
• Improves collaboration between content creators, designers, and approvers
• Increases content effectiveness by clarifying audience and messaging
• Simplifies measuring success with predefined KPI options
Complete each section sequentially, starting with your objective and working through to approvals. Check boxes where appropriate and fill in the details fields with your specific information. Share the completed brief with your social media team before content creation.
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