Content Planner
🎯 Overview
Goal
Define the primary objective of this content cycle. E.g., boost blog traffic, support product launch, improve SEO rankings.
Owner
Who is responsible for managing this content plan? @name
Timeframe
Weekly / Monthly / Quarterly — define your cadence
📌 Content Pipeline
🧩 Content Categories
🗓️ Content Calendar
🔁 Promotion Plan
📊 Metrics Tracker
Content Title
Views
CTR
Comments / Shares
Traffic Source
“Intro to Product X”
2,320
6.2%
14
Newsletter, SEO
🛠️ How to Use This Content Planner Template
This template helps you plan, track, and execute your content strategy with clarity and alignment. Here's how to get started:
1. 🎯 Define Your Objectives
Start at the Overview section:
Clearly state the goal for this content cycle (e.g., drive traffic, support a product launch, boost retention).
Assign an Owner (content lead / PMM / editor).
Set a Timeframe (weekly, monthly, or quarterly).
Example: “Support the Q3 launch of Zoom Gallery by publishing 12 blog posts, 8 social snippets, and 3 case studies.”
2. ✍️ Add Content to the Pipeline
In the Content Pipeline section:
Add a row for each content piece.
Fill in:
Status: Idea, Draft, Review, Final, Published
Title
Publish Date
Goal / Campaign it supports
Channel: Blog, Newsletter, Social, YouTube, etc.
Format: Article, Video, Email, etc.
Owner: Person responsible
Link to the draft or final asset
Notes: Dependencies, blockers, or reminders
Tip: Filter views by status, channel, or owner to focus your workflow.
3. 📚 Use Content Categories for Balance
Refer to the Content Categories table to diversify your content strategy:
Make sure you’re not only doing SEO content or product updates — mix in thought leadership, community, and evergreen educational pieces.
4. 🗓️ Visualize in Calendar View
Switch to a Calendar view for deadline tracking.
Drag and drop to reschedule or reprioritize content quickly.
5. 📢 Plan Promotion Ahead
Use the Promotion Plan table to:
Coordinate marketing across channels
Assign copywriting and design tasks
Set publish times
Avoid last-minute scrambles
Link back to the core content piece to track source and ownership.
6. 📈 Track Performance
If you track content metrics:
Use the Metrics Tracker table to log basic KPIs like views, click-through rate (CTR), shares, and source.
Tag top-performing formats or distribution channels for future prioritization.
🔁 Tips for Best Use
Weekly rituals: Review and update status in weekly stand-ups.
Monthly planning: Use a planning sprint at the end of each month to prep for the next.
Cross-functional: Encourage PMM, design, and social teammates to collaborate directly in this workspace.
Table
Category
Description
Examples
Product Education Explain product features, updates, workflows How to use Product X / Quick Start Guide
Thought Leadership Build brand voice, POV, opinion pieces AI & the future of work / Why docs are broken
SEO Content Target organic search traffic Best meeting note templates
Community Engage users, highlight creators Template creator interviews / User story videos
Campaign-Specific Support launches or promotions Product X campaign assets / Summer template drop
Table
Asset
Channel
Copy Status
Designer
Scheduled Time
LinkedIn post LinkedIn (Company Page) Draft ready Frank Brown 1750204800000
Newsletter blurb Email In review Ethan Roberts 1749772800000
Hero banner Website Final Ava Miller 1750118400000
Table Timeline
Table
✅ Status
✍️ Title
🗓️ Publish Date
🎯 Goal / Campaign
📍 Channel
🛠️ Format
👤 Owner
🔗 Link / Draft
💬 Notes
Idea “5 ways to boost async collaboration” 1749772800000 Blog Ava Miller Needs CTA review
Review “The most effective collaboration documents” 1749859200000 Frank Brown
