Overview

A comprehensive marketing campaign tracker template designed to organize and monitor all your marketing initiatives in one place. This dual-section template helps marketing teams plan campaigns and measure their performance against key metrics.

Key Features

• Campaign Planning Section: Track essential campaign details including goals, status, timeline, platforms, creative assets, and copy samples
• Results Tracking Section: Monitor performance metrics such as spend, impressions, CPM, clicks, CPC, conversions, and CPA
• Status Indicators: Visual tracking of campaign stages from planning through publication
• Next Steps Column: Capture follow-up actions based on performance data

Benefits

• Streamlines campaign management across multiple platforms and initiatives
• Provides clear visibility into performance metrics against campaign goals
• Enables data-driven decisions about campaign optimization
• Creates accountability with defined goals and measurable results

How to Use

Replace placeholder text with your campaign information, customize metrics based on your KPIs, and share with stakeholders to maintain alignment. Update regularly as campaigns progress to maintain a central source of truth for all marketing initiatives.

Marketing Campaign Request Intake Form

Campaign Plan — [Campaign Name]