Streamline your product launch with our feature handoff template for effective GTM communication and team collaboration.
This template streamlines communication between Product and Go-to-Market teams during feature launches, ensuring everyone has the context needed for successful execution. The structured format captures essential information to align marketing, sales, and support teams around new feature releases.
• Comprehensive sections covering what's shipping, value proposition, and rollout timelines
• Clear guidance for explaining feature functionality with space for visual assets
• Competitive positioning framework to highlight strengths and differentiation
• Documentation of known limitations and dependencies to prepare customer-facing teams
• Eliminates communication gaps that can undermine launch success
• Ensures consistent messaging across all customer touchpoints
• Provides GTM teams with everything needed to confidently support and sell new features
• Creates a single source of truth for feature context and technical resources
Fill in each section with relevant details about your feature launch. Add screenshots, video walkthroughs, and links to technical documentation. Share with GTM teams well before launch to allow for proper preparation and training.
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